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China Electronics Fair & Asia Electronics Exhibition in Shanghai
A gateway to enter the world's fastest growing electronics & ICT markets


August 02, 2011 From: AEES Secretary Office


"12th 5-year Plan" accelerating industry upgrading, China Electronics Fair and Asia Electronics Exhibition in Shanghai facing up opportunities and challenges

Electronics and information industry accelerates upgrading under "12th 5-year Plan" background

Since 2011, the 12th Five-Year Plan (2011-2015) began to implement in China, and all industries are confronted with numerous opportunities. Electronics and information industry, as a leading industry of strategic importance of national economy, plays a significant role in our national economy in terms of mode transition and structure adjusting. Therefore, electronics and information industry will meet hundreds of opportunities during "12th 5-year Plan" period.

After one decade's and a few years' development, our national electronics and information industry have come into an unparalleled booming period since the reform and opening-up policy. Specifically, in 2000, the annual production value exceeded 1,000 billion Yuan for the first time; till 2009, it exceeded 6,500 billion Yuan, and the economic scale climbed up to the No. 1 all over national industry, which is No. 2 in worldwide, just falling behind the United States somewhat. In 2011, the upgrading and transition tendency of Chinese electronics industry is continuing to accelerate. Apart from the promoting of design ability of local enterprises and the settling of development and manufacturing center of overseas enterprises, our government investments in the new industries including LED, new energy, cloud computing, and internet of things are huge as well. As an important market with the broadest future, China has appealed thousands of famous world enterprises to settle their development and manufacturing center. Meanwhile, our domestic machine manufacturers' design ability has been improved to a large extent, and manufacturing technology is becoming mature.


CEF and AEES A gateway to enter the world's fastest growing electronics & ICT markets

China Electronics Fair (CEF) is the largest and most comprehensive exhibition of electronics and ICT industry in China. CEF Fall edition in Shanghai will provide an efficient platform to enhance the exhibition experience for more than 1,800 exhibitors and 60,000 buyers from all over the world. The 78th CEF will be held in conjunction with 2011 Asia Electronics Exhibition in Shanghai (AEES). AEES, the comprehensive electronics & IT show co-organized by organizers of five leading electronics exhibitions in Asia, namely, China Electronic Appliance Corporation, Hong Kong Trade Development Council, Japan Electronics and Information Technology Industries Association, Korea Electronics Association and Taiwan Electrical and Electronic Manufacturers Association. A series of high-level conferences and technical seminars which traced the latest market trends and technical development in the electronic industry will be held during the show period. Two shows will provide you a gateway to enter the world's fastest growing electronics & ICT markets.

Under "12th 5-year Plan" background, with the transition of developing mode, it almost has been a foregone conclusion that information industry will realize a new round development. CEF and AEES will meet unprecedented opportunities. The organizing committee will continue to make efforts to invite famous domestic and overseas companies and related enterprises to attend, and will pay more attention to improving the visitors' qualities, thereby promoting the exchanges and common developments between Chinese and overseas electronics and IT enterprises.

General Information:
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Name: 78th China Electronics Fair (78th CEF) &
2011 Asia Electronics Exhibition in Shanghai (AEES 2011)
Time: November 9 (Wednesday)-11 (Friday), 2011
Venue: Shanghai New International Expo Center (SNIEC)
Organizers: China Electronic Appliance Corporation (CEAC)
Hong Kong Trade Development Council (HKTDC)
Japan Electronics and Information Technology Industries Association (JEITA)
Korea Electronics Association (KEA)
Taiwan Electrical and Electronic Manufacturers' Association (TEEMA)
Supporters: Ministry of Industry and Information Technology of PRC (MIIT)


The review of last exhibition


The 76th China Electronics Fair (CEF) & 2010 Asia Electronics Exhibition in Shanghai (AEES) lowered the curtain successfully right after the Shanghai World Expo on Nov. 5th. There were about 1,500 exhibitors showcased their products and services during the 3-day show period, and the total exhibition area amounted to 50,000 square meters. There were 10 conferences including a hundred reports held simultaneously with the exhibition. Those conferences traced the latest market trends and technical development in the electronic industry and attracted about 2,000 audiences.

The show attracted total of 40,549 professional visitors, including hundreds of visitors from science and Technology Park, electronics associations and electronic markets in Suzhou, Wuxi, Changzhou, Ningbo, Kunshan and Shanghai. Buyer groups from Foxconn, Panasonnic, BYD, Sharp and Sony made their participation. Show products of CEF & AEES covered not only components, electronic manufacturing equipment, test and measurement equipment, electronic tools, optoelectronic and power supply products, but also new energy saving technology, internet of things technology, embedded system technology, semiconductor testing technology, virtual instrument technology, 3D, virtual simulation technology, wireless internet technology, which covered application fields such as automotive electronic, consumer electronic, telecommunication, and defense industry.

The 76th CEF & 2010 AEES collected exhibitors from upstream to downstream of electronics industry which included top 100 components companies HiWay Holding Group, Ningbo Gaozheng, TDG Holding, Hangzhou Riyue, Zhaoqing Huafeng, Changzhou Xiangming, Jingyuan Gufeng and Shanghai Feilo. Hamlin Electronics and Shanghai Sentop were advanced sensor suppliers. In the field of switch and power supply, there were OTAX Electronics from Japan, Shanghai Toone which was also the manufacturer of fireworks control system for Beijing Olympic Games, the largest modular power supply manufacturer in China Guangzhou Mornsun, the largest AC/DC power supply in North America SL Power, LED display power supply Shanghai Hengfu and so on. Nike Lidi, ATI, Jonhon and Guizhou Space Appliance were companies of connector. In the field of equipment, the exhibition attracted worldwide famous companies such as Nuotong Electronics, Hangzhou Yili Suole, Junquan Automation and Yinhua Electronics.



Highlight 1: Award Ceremony of China Electronics Components Manufacturers

There were 28 international and domestic companies in seven different fields won the award of "Leading Company" and "Fastest Growing Company" at the award ceremony organized by CEF. With the aim of exploring the trend of supply and demand, demonstrate the preference and requirement from components buyers, the award evaluation adapted a systematic method in order to reflect the real industry demand. CEF organizing committee expects that it could help Chinese companies taking a wide view of the market prospect.



Highlight 2: New Material, New Equipment, New Technology and New Products

Exhibitors of internet of things, smart home system, intelligent transportation system, new lighting system, LED, 3D and other newly developing industries were the biggest highlight of the exhibition and seminars. We could see from those exhibitors that Chinese companies are trying to tackle the core technology for LED, solar photovoltaic and other newly developing fields. Chinese equipment manufacturers such as Qingdao Huaqi Technology and Qingdao Sunred Equipment Manufacture not only paid attention to solar battery market, but also focused on LED, LCD, electronics device and other application fields, maintained their advantage on prices and looked for more opportunities in the competition. For optoelectronic, the exhibition gathered the world largest decoration company and also Asia largest stage lamp company Neo-Neon, professional manufacturer with highest degree of vertical integration in LED field Lizhou Electronics, one of the most competitive display manufacturer in the Pearl River Delta Shenzhen Golds electronics and Shenzhen Wenliang Electronics, Ningbo Shengpu Electronics, Changzhou Aled Electronics, Everlight Electronics.



Highlight 3: New Energy, Low Carbon

Topics of new energy and low carbon were touched by several conferences and seminars during the show period. The 8th Automobile Electronics Forum and New Energy Automobile Electronics Technology Development discussed not only new energy for automobile electronics technology, but also banded with other traditional advanced conferences Electronics Test & Measurement Seminar, and organized a sub-forum with the topic of New Energy Automobile Test, presenting the latest test solution for automobile development and energy saving. Speakers were from Yingli Group, YOKOGAWA, Pansino, Lecroy, Saicgroup, Patac, Volkswagen, United Auto Electronic Systems, Shanghai Aerospace Automobile Electromechanical Co, Ltd, Qsinghua University and Tongji University. Furthermore, the chief engineer of Shanghai advanced semiconductor Mr. Shao Kai gave a wonderful speech about advanced automobile electronic chip manufacture technology, which is also the key field for the innovation of Chinese automobile electronics industry.

The 5th New Energy Saving Design Technical Seminar focused on the development of industry, new energy automobile, smart power supply, communication network device and discussed the latest trend of electronic parts, power control IC, smart control technology, and application of high-accuracy measurement, improved the development of energy saving design.

Taiwan Sunon especially designed its exhibit area with the theme "energy-saving and environment-friendly". For 30 years focused on radiator fan, radiator mode and total solution, Sunon innovated on "silent revolution-under 20phon sound design", "energy revolution-green design with 50% electric saving", "efficiency revolution-DR MagLev and fan counter-rotating patent", "micro revolution-tiniest, thinnest, lightest and lowest energy consumption fan mode", and connect the energy-saving and environment-friendly design idea with LED lighting, network service, projector, digital family, automobile electronic, IT and other application fields.

Highlight 4: New Technology Leads the 3D Fair

Companies from China, Japan, Korea, the US and other countries showed their advanced 3D display technology and application system, communicated about world 3D movie and comic exhibition, showed the latest research report of the most attractive 3D technology-Real 3D technology in the International 3D Fair and the 6th China International 3D World Forum. 3D TV manufacturer Changhong, 3D display manufacturer Newsight, 3D video solution expert Himax and Newopto, 3D movie play system integrator Masterimage and Dolby, 3D glasses manufacturer Estar and Unipolar all made their participation. Korea company Realscope brought a 3D TV play series made by their video technology named Excellent Doctor, characters would be Jin Xishan, Fan Bingbing and Yuan Bin, and it would be published next year.

Meanwhile, the International 3D World Forum discussed topics about "business development of 3D movie and 3D TV", "human factor", "stereoscopic display and human health research", and "Real-3D technology". The two-day forum attracted many audiences.



Highlight 5: The Application of Embedded System

These years, our government paid more and more attention to the modernized manufacturing industry and brought the strategic policy of convergence of informationization and industrialization. As the core part of the convergence, the development of embedded technology will help on restructure the industry from made in China to invented in China. 2010 Embedded Technology Summit Forum invited experts of embedded technology system and application field, which includes ARM, TI, ALTERA, EXAR, XILINX, Microsoft, Windway, Aojitong and so on. The forum provided an open platform to share the latest research solution in embedded technology field, discussed and analyzed embedded technology's opportunity and challenge in manufactory modernization.



Highlight 6: Buyer Program

The on-site business matching programs provided an open platform for information exchange between suppliers and buyers. The program includes "one to one" format, "one to many" format and "many to many" format.

The business matching program was scheduled before the exhibition to meet the needs of suppliers and buyers. Buyers from Mexico, India, Australia, Korea and other countries and regions joined the international buyer program.



Products and technology introduction meeting was another form of matching program. More than 50 purchasing agents from research center of Suzhou Panasonic, Kunshan Foxconn, Suzhou electronic company union joined new products introduction meeting given by Wenliang Electronics, Brightking, CEAC Shenzhen and so on. CEF organizing committee invited especially Yigong Test and Measurement Equipment, Tianjin Jinyang Electronics, Kelede Mike and Foxconn to meet more than twenty exhibitors. Sales manager of OTAX Electronics (Shanghai) Co., Ltd. Mr. Xu Wei said that instead of waiting for buyers passively, the organizing committee got to know the company demand and found related buyers for them. He wished that this kind of matching program could be hold more and they would do their best to join in and cooperate.

What's more, cooperated with hc360.com, CEF organized a "many to many" supply and demand meeting. More than forty purchase factories of component, optoelectronics and equipment communicated with several exhibitors such as Wuhan TGS Crystal, Brightking and so on.





Highlight 7: The Most Popular Pavilion- Korea Pavilion at AEES

The Korea pavilion brought not only products of semiconductor, computer, portable storage device and optoelectronic, but also showed many interesting consumer products, for example, VIEWMOTION brought a smart speaking robot, MAMIROBOT showed a cleaning robot, Neo Metrokhan and SAEMTECH NETWORK exhibited a vehicle black box which could video the driving condition, CNQ Soft showed its 3D glasses, and Unichal showed the portable electronic dictionary.




More detailed information, please contact us:

The Organizing Committee of China Electronics Fair
49 Fuxing Road, Beijing, China 100036
Tel: +86-10-51662329 ext.37/68/27
Fax: +86-10-68189519
Email: cefinfo@ceac.com.cn
Ms. Jennifer Zhou, Ms. Seekee Zhang, Ms. Zoe Zou

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CEATEC Japan
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